405 S Lake Parker Ave, Lakeland, FL · Mon–Thu 8–5 · Fri 8–2 5.0 on Google · 32 reviews
Superior Auto
& OffroadLakeland, FL
Superior Auto & Offroad shop building on South Lake Parker Avenue in Lakeland, FL

Lakeland, FL · 20+ years of hands-on experience

Auto repair for every make & model in Lakeland and Surrounding Area

Oil changes, brakes, A/C, check engine lights and full repairs for cars, trucks, SUVs and Jeeps of every make. And when you're ready for more, lift kits and custom off-road builds.

5.0★★★★★on Google · 32 reviews
All makes & modelsPick your time onlineHonest diagnostics
20+ yrsHands-on experience
All makesDomestic & import
OnlineLive appointment booking
Lakeland& surrounding area

Reviews

What our customers say

5.0 on Google from 32 reviews

Angeleca Dean
★★★★★
“I wish I could give them more than 5 ⭐️ I cannot say enough good things about this company. Lawton and Tiffany are the best! While their specialty is working and doing custom builds on Jeeps, they sure do know there way around other vehicles as well. I brought in my 2010 Subaru for a once over, they were very up front with what I needed and didn’t try to just make a quick buck off me. They are very thorough. They always kept me updated on the process of my repairs and answered any question I had. I will bring any vehicle I have in the future to them. In a world where companies try to rip people off, it’s a breath of fresh air to find a family owned business where they test you like family! THANKS AGAIN LAWTON AND TIFFANY!”
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MacKenzie Price
★★★★★
“Superior helped us with an oil cooler repair & spark plug replacement that a dealership was trying to charge us a fortune for. Fair prices, quality work, and excellent communication. I have been recommending them to anyone who needs something done!!”
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Dustin C
★★★★★
“Best in the business! These guys are incredibly knowledgeable when it comes to Jeeps, but they do top-notch work on all cars and trucks too. Honest, skilled, and fast—highly recommend!”
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Chris Jordan
★★★★★
“Definitely take your Jeep or any vehicle for that fact here. They are very dedicated to make sure your vehicle is fixed and fixed correctly. They are great giving updates everyday and if you have any questions they will clearly explain or even put your vehicle up on the lift and walk you through what’s going on.”
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Tara Compton
★★★★★
“Honest and quality work! Lawton and his crew go above and beyond for their customers! Highly recommend for all your mechanical and tire needs!”
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John Crane
★★★★★
“About a month ago, my new to me Wrangler JLU developed a true death wobble. I called multiple shops, and was feeling defeated, then reached out to Superior. With Lawton and the team at Superior Auto & Offroad. They diagnosed my Jeep's death wobble the right way instead of just throwing parts at it. Lawton took the time to test drive it, explain exactly what was wrong, and only recommended what actually needed to be fixed. Fair pricing, honest advice, and excellent workmanship. My Wrangler has since completed a 4-day road trip and multiple trails without a single issue. They've earned my business for the long haul. Highly recommend.”
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Heather Jordan
★★★★★
“The entire crew at Superior Offroad was incredible to work with. Their professionalism, communication, and commitment to surpassing their customer’s expectations is second to none. I met with multiple shops during the research phase of my upgrades, and none went above and beyond to help me find exactly what I wanted for my Jeep like Lawton and Tiff did. The work was thorough, on time, and very fairly and competitively priced. This shop is 100% worth the hour+ drive I make from south Tampa, and I would highly recommend Superior Offroad to anyone thinking of upgrades or service to their vehicle.”
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Ron Duncan
★★★★★
“If you’re looking for a shop that does great work without any BS or upselling, this is the place. Lawton and his crew are knowledgeable, honest, and highly skilled. They take the time to actually inspect your vehicle and find the real …”
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Marcos DeMoura
★★★★★
“It’s in the name. Superior knowledge on how to build your Jeep to real off-roading capabilities. They’ll do mall crawlers and pavement princesses too but there’s plenty of other shops out there that that’s all they’re good for. Well, not really, you’ll end up having to go to Superior to fix their mistakes. Lol. Also, great at diagnosing engine issues and all things suspension/steering. The best in the Tampa/central Florida area bar none. Don’t waste your time or $ anywhere else.”
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Jen Green
★★★★★
“I had to have my jeep towed to their shop on a weekend. Their team contacted me early Monday and kept me updated on the diagnostics. Within less than a week, they completed not only a ton of front end work we had already planned on, but …”
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Phore
★★★★★
“By far the best I have ever been to, the most honest, up front, doesn't beat around the bush kinda place. The only shop that will touch our Jeep and Grandpa Truck”
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Chris Cerrato
★★★★★
“Superior Offroad is a great shop they diagnosed a few issues my Jeep was having right before a big trip out west and got me up and running just in time not to miss out.”
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Jonathon Ax
★★★★★
“I can’t say enough great things about Superior Off-Road! They took my Jeep to the next level by installing a lift and adding some beastly 42-inch tires. Not only does it look absolutely amazing, but the ride is smoother and more capable than ever. They also went above and beyond with their service and made sure everything was perfect. If you’re looking to upgrade your off-road vehicle, these are the folks to trust. Thanks again, Superior Off-Road!”
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musica mater
★★★★★
“A remarkable asset to the greater Lakeland area. Worth driving for. It’s incredibly reassuring to have a place where I can drop my rig off and not worry or be anxious. This guy and his team, they know their stuff. They also always give it …”
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Mightie
★★★★★
“Excellent quality of work every time I need something done to my Jeep. Prices are extremely competitive.”
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David Enfinger
★★★★★
“Lawton is always professional and takes care of your ride as if it is his. Definitely recommend him for all your 4 wheeling needs!”
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Cj Calderwood
★★★★★
“I have a 2009 Jeep Wrangler two-door JK 3.8 and was looking for a quality repair shop that I can trust to replace my clutch and upgrade my transfer case to the Rubicon 4:1 transfer case. I stopped into superior off-road customs in …”
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Zachary Zolna
★★★★★
“I had superior auto and offroad balance my new beadlocks wheels and tires and did a great job. No vibration going down the road. The jeep drives very smoothly. Also, Lawton pointed out that I had the wrong shocks on my TJ and I ordered the …”
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Every make. Every day.

Cars, trucks, SUVs, vans and Jeeps

Bring us the commuter, the family SUV, the work truck or the weekend Jeep. We service all makes and models, domestic and import, with the same care and honest advice.

Commuters heading up I-4, contractors running work trucks around Lakeland, and families who just need the minivan ready on Monday all get the same honest diagnosis and clear options. Book online with your VIN and we'll have the right specifications ready before you arrive.

  • Ford
  • Chevrolet
  • GMC
  • Ram
  • Toyota
  • Honda
  • Nissan
  • Hyundai
  • Kia
  • Jeep
  • Dodge
  • Subaru
  • and more
  • Oil changes & maintenance
  • Brakes & rotors
  • A/C & batteries
  • Check engine lights
  • Tires & alignment
  • Steering & suspension
Technician working on an engine in the shop

Your visit

What to expect when you bring it in

  1. Book your timePick a service and an open time on our live online schedule, or call the shop.
  2. We inspect and diagnoseWe look at the whole problem, not just the symptom, and test before we recommend anything.
  3. You approve the planWe explain what we found, what it will take, and what can wait. Nothing moves forward without your OK.
  4. We keep you updatedYou'll hear from us while your vehicle is in the shop, and we walk you through the work at pickup.

Why Superior

Honest work, done right the first time

Owner Lawton Strong has been turning wrenches since 2005, and that experience shows up on every job. We find the real problem, explain your options in plain language, and stand behind every job we do. We don't aim to be the cheapest. We aim to be the best.

Good repair work starts with good communication. Before anything is replaced, you'll know what we found, why it matters and what it will take. If something can safely wait, we'll tell you that too, so you can plan for it instead of being surprised by it later.

  • Clear, honest recommendations: what needs doing now and what can wait
  • Proper diagnostics instead of guesswork
  • Quality parts that meet or exceed OE standards
  • Updates while your vehicle is in the shop
  • Post-installation alignment on all lift and suspension work
Fresh oil going into an engine during service
Lifted Jeep Wrangler built at Superior Auto & Offroad

Ready for more?

Jeep & off-road specialists

Off-road is where we started, and it's still a specialty. Lift and leveling kits, gears and lockers, wheel and tire packages, and full custom builds for Jeeps, trucks and SUVs, installed and aligned right.

Every build starts with a conversation about how you actually drive: daily commuting, towing, weekend trails or all three. We plan the lift, tire size, gearing and steering together so the vehicle still rides well, stops well and tracks straight on the highway. Every lift and suspension job gets a post-installation alignment, and we source the parts ourselves so fitment and warranty coverage stay on track.

FAQ

Common questions

What makes and models do you work on?

All of them. We service cars, trucks, SUVs, minivans, work vans and Jeeps, domestic and import, from routine oil changes to engine and drivetrain repair.

How do I book an appointment?

Book online and pick an open time on our live shop schedule, or call 863-445-4596 during business hours. You can also send a request and we'll call you to set a time.

Why do you ask for my VIN?

Your 17-character Vehicle Identification Number tells us the exact year, engine and options, so we can look up the right parts and specifications before you arrive. It's on the driver-side dashboard, the driver's door jamb, and your registration or insurance card.

What are your hours?

Monday through Thursday 8 AM to 5 PM, and Friday 8 AM to 2 PM. We're closed Saturday and Sunday.

Do you only work on Jeeps and off-road vehicles?

No. Off-road builds are a specialty, but most of our work is everyday maintenance and repair on all makes and models: oil changes, brakes, A/C, batteries, tires and check engine lights.

What areas do you serve?

Customers come to us from across Lakeland, the surrounding area and beyond, including Tampa, as well as Lakeland and the Polk County communities around it: Winter Haven, Auburndale, Bartow, Plant City, Mulberry, Haines City and Lake Wales.

Will you call before doing extra work?

Yes. We explain what we found and what your options are before any work begins, and nothing moves forward without your approval.

Can I bring my own parts?

We don't install customer-supplied parts. Sourcing parts ourselves keeps fitment, reliability and warranty coverage on track.

Do you service fleet and work vehicles?

Yes. We maintain work trucks and vans for local businesses, from a single truck to a whole fleet, with preventive maintenance scheduled around your workload.

Visit the shop

Serving Lakeland and the surrounding area from South Lake Parker Avenue

Our shop sits on South Lake Parker Avenue in Lakeland, a short drive from I-4 and the Polk Parkway. Drivers come to us from Lakeland, Tampa and across the surrounding area for everyday maintenance, honest diagnostics and repairs they can trust, and for the lift kits and off-road work we're known for. Whether you commute to Tampa or Orlando, haul for a living, or just need the family SUV ready for the week, we'll keep it running strong.

  • Lakeland
  • Tampa
  • Plant City
  • Winter Haven
  • Auburndale
  • Bartow
  • Mulberry
  • Haines City
  • Lake Wales
  • Polk County
Superior Auto & Offroad
405 S Lake Parker Ave
Lakeland, FL 33801
863-445-4596
Monday – Thursday8:00 AM – 5:00 PM
Friday8:00 AM – 2:00 PM
SaturdayClosed
SundayClosed

Book your service today

Tell us what your vehicle needs. We will follow up to confirm a time, usually within one business day.

Call nowBook service